ORIJIN Stone Brand DEVELOPMENT / Website June 2013
ORJIN STONE offers a comprehensive selection of natural stone products from all over the world. They work with architects, builders, designers, landscape masons and pool contractors. Their clients choose them for their ability to offer the most distinctive products of the highest quality. Each order is hand-selected.
Design for the Arts works closely with ORIJIN STONE ensure that their brand continues to reflect the growth of their company.
We work collaboratively to ensure that the ORIJIN STONE brand continues to reflect the growth of their company. The updated website features new product pages that showcase the quality of their work and some of the stunning stone objects that are available.
Mill City Running Brand DEVELOPMENT May 2013 While I've been living and working in my little bungalow in St. Paul, MN for the last decade or so, Rebekah and Jeff were working together down the street in a residential neighborhood at a tiny, but successful running store. They grew their knowledge and expertise, got married and now they are starting their own business in Northeast Minneapolis, dedicated to the active lifestyle that they love and welcoming everyone in the community to participate.
Your Path to Fitness
Mill City Running is a specialty running and athletic lifestyle store dedicated to quality, education and creating community for active people within the Twin Cities. Their goal is to provide education and knowledge to walk-in clientele and through classes and community initiatives.
Design for the Arts helped them establish the visual identity and tagline for their brand in 2 work days. They had a small budget for logo, but came prepared with clear ideas about who Mill City Running was for: Everyone.
Exercise and Inclusiveness
Mill City Running's commitment to community and education can be seen in their Twitter feed. They will invite you to marathons, group runs and workshops, and share articles on nutrition and exercise. Whether you are a pro or a newbie, they want everyone to be part of their active community.
VIsit them on or after July 6th at Mill City Running, 411 E. Hennepin Avenue, Minneapolis, MN.
More Qi Acupuncture Brand STrategy / Illustration
Design / Website April 2013
Achieve Health & Balance
Michelle Loken Price partnered with me to create a brand for her acupuncture business that captured the spirit of how she works. Focus on breathwork and movement before acupuncture helps the body open and heal. Her treatment sessions are designed to maximize the health benefits that acupuncture can offer by beginning each session with breathwork and guided stretches. This movement from the inside to the outside enhances qi and promotes circulation.
Michelle and I worked collaboratively to create design and messaging that supports her practice and attracts clients who are ready to engage with their health.
The More Qi Dragon
The dragon was illustrated based on a variety of traditional Chinese dragons. The clean outline gives it a modern feel. The dragon is the More Qi Acupuncture mascot, speaking to the powerful intensity of breathwork and the strength it brings to achieving optimal health.
Targeted Brand Strategy
Our strategy was to create a powerful brand that would resonate through just a few marketing pieces: business cards, website, blog and flyers. These 4 pieces help raise awareness and education on what sets More Qi Acupuncture apart from other acupuncture clinics.
Eureka Recycling &
Good Work Group Brand, Illustration & Design Summer 2012 - Spring 2013
A Push for Zero Waste in Saint Paul
and Surrounding Metro Areas
Molly Priesmeyer and Karen Kopacz, co-owners of Good Work Group, partnered with Eureka Recycling to create a brand for their push to help Saint Paul educate residents about how zero waste is achievable through composting, shared knowledge and engagement in the community.
2013 Recycling Guide + Yard Signs and Ads
Karen's hand-drawn illustration that made the zero waste yard signs so popular in Saint Paul in 2012 will also be seen integrating into Eureka Recycling's 2013 Recycling Guide. The guide will be sent to every home in Saint Paul, Roseville and select metro areas. The cat that appears in the 2013 advertisements and recycling guide is Diesel, Karen's cat of 12 years. We always knew he would be famous.
Good Work Group is a Twin Cities consultancy that helps real people make real connections and create meaningful relationships through brand stewardship and authentic storytelling.
Kopplin's Brand Strategy / Logo / MENU February 2013
Design for the Arts has been working with Kopplin's and their brand for
a number of years now. What I love about this brand is that it is a work in progress and this flexibility allows for growth. At the same time, we've been very careful never deviate from the core values that have made Kopplin's the benchmark for third wave coffee: good coffee and community.
GOOD TASTE began as a tagline for Kopplin's and has now become it's own overarching brand. GOOD TASTE is more than Koppln's coffee bean roasting business, the brand includes the education and training that Andrew Kopplin offers to local restaurants where they serve beans, and it includes other ways that businesses who care about their product and quality of life engage with the community. The GOOD TASTE blog shifted focus to even more emphasis on community and education, not only with roasting beans, but also on how quality is not just about good coffee, it's also about living a good life.
Letterpress by Studio on Fire
The new menu features a classic black and white design in letterpress, printed at Studio on Fire. It also created an opportunity to raise awareness about the two supporting brands: Kopplin's and GOOD TASTE.
Marisa Martinez Brand Strategy / Logo / Website December 2012
Jewelry is rich in symbolism. It tells a story and reflects your inner beauty. It can be a source of hope or a reminder. It can make a promise.
Marisa Martinez handcrafts jewelry that connects to a rich, cultural heritage. Her classes teach youth and adults the joy of beauty and encourage self-esteem.
Craft Culture — Connecting Brand & Message
Design for the Arts worked with Marisa to refine logo, create brand strategy, and design and develop a website to promote her handcrafted jewelry and classes and workshops.
Through deep discussion and audit of existing materials of Marisa's business we reworked her messaging to reflect the rich culture and symbolism of her work.
A website was designed to integrate new messaging and showcase unique jewelry pieces. Users are directed to frequently updated content via social media, shopping cart and blog. The blog was lightly styled to resonate wtih the new brand and populated with topics on upcoming classes and Craft Culture.
StoryShed Media Brand Strategy / Logo / Website December 2012
Digital Publishing, Writing & Editing
StoryShed Media helps clients tell their stories through content development and writing and editing services for print campaigns, websites, blogs, social media, video, audio and podcasts.
Once Upon a Brand: The Story of Brand Development Through Ongoing Partnership
Design for the Arts worked with StoryShed Media to develop logo, identity, sub-branding for publishing services and a website to promote upcoming publications, e-books and podcasts.
Through continued partnership, the StoryShed Media brand continues to develop, strengthen and create excitement around the first e-book release, "Memento Mori."
Planning for the Future
Strategic planning with short- and long-term goal discussions allowed us to create a project plan with less impact on the Phase 2 budget as the brand grows. Site architecture was structured to support current content and future growth, and was designed to support future conversion to WordPress as the project grows.
Special attention was given to the homepage that places emphasis on upcoming publications, podcasts and KickStarter video that will help StoryShed Media secure funding to assist with the launch of uniquely animated e-book publications.
IWonder Brand Strategy / Logo / Website / CREATIVE DIRECTION / Newsletter November 2012
Creative Thinking Group
IWonder is a creative thinking group in NYC that reconnects people with their natural curiosity, creativity and enthusiasm about ideas. The result is innovative ideas for products, services, names, vision statements and ways of working.
Teaming up with other creative thinkers results in powerful outcomes. The IWonder logo was created to appeal to a wide-reach professional audience and convey a sense of playfulness.
The website integrated this brand attitude and used sourced stock images to visually convey this playful creative spirit with found objects, art and collages. Cohesion was created between the website and the email newsletter campaign by using one of these key collages as the newsletter header. Newsletter content was crafted to further engage audience by linking back to blog posts on the website for Creative Inspiration, Process & Tools, Sustainability and Trends.
Farm to Fork Brand Strategy / Website / Newsletter April 2012
With Farm to Fork, chef Kristin Hamaker's job is to make dinner, but it’s also to make connections between her clients and what they eat. Kristin advocates for real food, food that is locally-sourced, seasonally-minded, and produced in a sustainable and organic way.
Kristin's clients are real people: busy families, professionals, new parents and people who care about being well and eating in a more conscientious way. She feeds her clients as she feeds her own family, making simple, delicious, home-style meals with heart.
Design for the Arts has an ongoing partnership with
Farm to Fork's personal chef Kristin Hamaker, meeting every 4-6 months to re-engage with her website and marketing strategy. Through deep conversation, goal assessment and detailed discussion of creative direction and content we've strengthened the Farm to Fork brand to convey the real spirit of her cooking philosophy.
Since we've been working together, I've seen Kristin's business grow—so much so that she has a continuously full waiting list of clients.
Michael Fallon Strategy / Website May 2012
Author & Writer
Michael Fallon writes books, magazine articles, essays, and the occasional postcard on all sorts of subjects—art, the 1970s, Southern California, baseball, music, childhood, family, fatherhood. In all of his writing, through all of the subjects he explores, Michael seeks to know more about here and now. This means, when he’s obsessing about the art of L.A. in the 1970s, or about the Los Angeles Dodgers of 1977–78, it’s because he wants to understand today.
ORIJIN Stone Brand DEVELOPMENT / Website /
GOOGLE ADWORDS Management March 2012
ORJIN Stone offers a comprehensive selection of natural stone products from all over the world. They work with architects, builders, designers, landscape masons and pool contractors. Their clients choose them for their ability to offer the most distinctive products of the highest quality. Each order is hand-selected and shipped — they also have a new showroom, based in St. Louis Park, Minnesota.
Design for the Arts worked with ORIJIN Stone to create their logo and carry their brand vision through to their website.
To promote the website, we work together to craft ads for Google AdWords to reach their specific client audience. Through ad and keyword management and monthly check-ins, we are able to create outcomes that help them connect with new client opportunities.
Meadowlark Psychology Brand Strategy / Logo / Identity / Website / Poster February 2012
Enjoying Life's Journey
Meadowlark Psychology was founded to provide warm, caring, expert guidance and support. Dr. Mary Pat Traxler offers confidential therapy and counseling, learning and psychological assessments for kids, and workshops addressing special themes such as coping with stress and children’s transition to school.
Located in Auckland, New Zealand, Meadowlark Psychology partnered with Design for the Arts to create a logo, branded identity materials, and website design and development.
Design for the Arts consulted with Meadowlark to develop identity and shape the focus of the business to carry through the branded materials and website content.
Good Work Group Brand Strategy / Logo / Identity / Website January 2012
Group helps businesses and organizations build meaningful relationships through authentic storytelling, meaningful content, artful design, Web development, social media, and public engagement.
Karen Kopacz of Design for the Arts partnered with journalist
Molly Priesmeyer in 2010 to create Good Work Group. Their creative collaborative is dedicated to helping organizations, businesses, and entrepreneurs promote sustainable causes, social change, and strengthen community. In Janauary, 2012, they launched their updated logo and website with Good Ideas Tumblr blog.
Karen also designed and developed the Artists In Storefronts featured project, including logo, website, social media icons and promotional flier.
Mary Louise Knutson Album Design November 2011
Minneapolis-based jazz pianist and composer, Mary Louise Knutson, has been called "one of the most exciting and innovative artists to happen to jazz piano in quite some time." Her warm, inviting tone, broad range of emotional expression, and distinctive compositions have brought her much recognition on the national music scene.
Design for the Arts worked closely with Mary Louise Knutson to bring her keen sense of visual style to the layout and design of the album.
Her CD release celebration for In the Bubble takes place at the Artists' Quarter in St. Paul MN on Wednesday, November 23rd. or at the Dakota Jazz Club in Minneapolis on Wednesday, November 30th.
Mary Louise will be joined by bassist Gordon Johnson and drummer Phil Hey playing standards, including "Bluesette," "Bernie's Tune," "That's All," "It Could Happen to You" and "You Are My Sunshine," as well as some originals.
David Heide Design Studio Website October 2011
David Heide Design is one of Minneapolis / St. Paul's premier architecture and design firms. They work with clients to design, build, restore and decorate in modern and traditional styles, specializing in historic preservation.
Design for the Arts worked with David Heide Design to update their site's look and functionality. In addition to making it accessible to iPhone and mobile device users, we improved design, navigation and site architecture, and created clear and engaging content.
One key refinement to this end was to prominently feature interviews with David Heide Design clients, spotlighting award-winning projects in Client Experience.
We worked with David Heide Design to energize their staff pages by integrating larger photos of the staff, and inviting the staff to share "3 Favorite Things" on each of their pages, making it more personal and fun.
David Heide Design has been featured in a large variety of magazines and publications, including Midwest Home, Old House Journal, Spaces, Arts & Crafts Homes and they have appeared on HGTV's Restore America. They've also been the recipients of over 40 awards from organizations that include ASID, AIA and the Preservation Alliance of Minnesota.
ORIGINS/Developmental Designs Brand Strategy / Logo / IDENTITY STANDARDS GUIDE August 2011
Developmental Designs provides middle-school educators with research-based practices that address student behavior and improve student motivation.
This integrated approach invests each teacher and administrator with the ability to remove barriers to academic achievement by keeping young people connected to and engaged in the curriculum.
Design for the Arts worked with Origins and Developmental Designs to refine logos, create color palette and determine graphic standards for their brand.
<St. Paul SPOT Brand Strategy / Logo / Mobile App Icons / Ads August 2011
St. Paul SPOT is the mobile guide to dining, biking & hiking, places of interest, music, arts & culture, theater, sports and more in St. Paul, Minnesota.
St. Paul SPOT's free mobile apps for iPhone and Android are the best way to stay informed about St. Paul's wealth of culture and events for all ages and lifestyles.
Visit www.StPaulSpot.com to discover a rich and exciting tapestry of culture and activities in St. Paul, Minnesota.
Writer, Editor, Producer, Stylist, and Trendspotter
Stephanie Davila is a former Senior Editor for InStyle, and has written for The New York Times, Allure, New York Post, Delta Sky and more. She is a master generalist with specialties in fashion, beauty, bridal, travel, and lifestyle.
Her experience runs the gamut from market work, styling, writing, editing, producing, and managing editorial teams. In addition to attending Fashion Week for years in New York and Paris, she has interviewed an impressive coterie of designers including Oscar de la Renta, Christian Louboutin, Carolina Herrera, Vera Wang, and Betsey Johnson, to name a few.
When not writing for magazines, Stephanie works as an online fashion trendspotter for an international forecasting agency.
Design for the Arts worked with Stephanie to strengthen and promote her brand through her website. It features multiple photo galleries that display beautiful visuals from each article along with descriptions and article details.
BLISS YOGA & WELLNESS BRAND Strategy / LOGO / EXTERIOR SIGNS June 2011
Bliss Yoga & Wellness offers a variety of yoga classes in a welcoming environment. Located near Como Park in Saint Paul, their Yoga Alliance certified instructors provide group and private yoga instruction in Hatha, restorative yoga and beginners' yoga. Massage and other wellness services to be announced.
Design for the Arts created a logo that unified new typography and an existing logo mark. We matched colors to the paint color in the studio and created vinyl window signs, in white, that allow the logo to pop by installing a window treatment with coral-colored silk fabric inside the studio.
The Moscoe Group Brand Strategy / Identity system / Signs June 2011
The Moscoe Group has connected suppliers to retailers for over half a century and is becoming the representative of choice for industry-leading organizations across a diverse landscape of consumer products.
The Moscoe Group is a worldwide retail partner.
Design for the Arts partnered with The Moscoe Group to cohesively extend their updated logo into print and marketing collateral and office signs. Illustrated brand elements were also updated and extended into key collateral.
We integrated QR codes on the business cards that would allow mobile device users to scan the card to bring up a map to one of 3 office locations.
Everyday Brilliance Logo / Marketing
Materials / ADS
Website / TAGLINE / signs February 2011
Glo Skin Spa offers deluxe spa services commonly found on
the coasts, a unique treat for Midwestern spa-goers. Glo
offers a warm and approachable environment where you don't
have to sacrifice results to enjoy a thoroughly blissful
and serene experience.
Working with Glo Skin Spa from the start, Design for the
Arts has helped refine and shape the Glo brand throughout
all of their marketing materials.
Through Design Amanda &
Andrew 's Wedding Invitation September 2010
This special project was an exploration of design, information
and illustration with love and community at the core of its
message. As my wedding gift to the bride and groom, we worked
for months to design, refine, format and stuff envelopes. Their
gift to me was feeding me delicious food and wine, but even
greater was the gift of deepening our friendship through this
collaborative experience. Little did they know that I would
be as grateful as they were.
The project included a 6 page invitation, RSVPs, map of the
wedding site, calling cards and address labels for envelopes.
a New York-based consultancy that helps clients like Boca,
Orbitz and GE develop compelling brand strategies and successful
In order to help clients think creatively and originally about
brands and products, ThinkShop crafted ShopTalk: Innovation
Facilitation Manual. This 74 page book features innovative
project guidelines, process exercises and colorful illustrated,
Design for the Arts worked with ThinkShop to create an engaging
cover, illustrated charts and a clean and easy to read layout
with a color-coded table of contents.
Rock Star Supply
Co. places community volunteers into schools
as tutors to help Saint Paul teachers and students succeed
academically. Their mission includes engaging the creative
arts community to offer unique music- and art-based after school
activities to foster learning and encourage appreciation
of the arts.
Design for the Arts designed and developed the website and partnered
with RssCo. to improve mission-comprehension through information
architecture and web content strategy.
DFTA assisted in copy editing, headline-crafting, and art
direction, and will provide ongoing consultation for brand consistency.
Talent Show Brand Strategy / WEBSITE / Postcard
/ Press Release Writing / Social Media June 2010
Talent Show features
over 40 high-quality craftspeople and fine artists on Saturday & Sunday
June 5th and 6th, 2010. Hosted by Rau+Barber in the
Kingfield neighborhood of Minneapolis, the show is presented
by Rare Bird Jewelry, Design for the Arts and Rau+Barber.
DJ Matt Perkins spins and the event features delectable
menu created by small-batch coffee roaster Bull Run Roasting
and locally-produced food by Tour de Farm.
A silent auction will be ongoing Saturday and Sunday. The
Talent Show will donate proceeds from a silent auction to benefit
Artists' Access to Healthcare via Springboard for the Arts & The
Design for the Arts is co-producer of The Talent Show, designed
the logo, website, promo materials, social media and wrote press
Work Group Brand Strategy / Logo / WEBSITE April 2010 - Present
Group creates successful outcomes for organizations and initiatives
promoting sustainable causes, social change, and a strong community.
Karen Kopacz of Design for the Arts partnered with journalist
Molly Priesmeyer to create Good Work Group.
Molly and I continue to work together to build Good Work Group, a brand that is dedicated to helping good businesses thrive.
Together we've helped Cedar Summit Farm tell their story and rebuild their brand to help their family-owned farm continue to produce 100% grass-fed milk.
We've worked with Tony and Gina at Honeybee Mobile Market to create messaging, develop brand and an e-commerce website. Their mobile market will help bring real food to food deserts.
And we've partnered with Eureka Recycling to raise awareness about the benefits of zero waste and organizing education in the community.
& Authentic Storytelling
We're real people helping real people make real connections.
We believe good stories have exponential power. We tell the stories that drive action, generate awareness, and inspire community.
BARLOW Logo / WEBSITE January 2010
Visual artist Richard Barlow creates beautiful, conceptual and collectible
work. From silver-leaf landscape imagery from popular and obscure album covers
to studies of bromides, horizons and trees, Richard's work is both visually and
intellectually compelling. Richard's contemporary artwork can be viewed at RBarlow.net.
Design for the Arts created the website, logo and branded the downloadable CV.
Bird Jewelry Brand Strategy / Logo / IDentity / Jewelry Tags / Gift Certificates November 2009
Jewelry designer Micaela Clark is best known for her repurposed jewelry and heirloom
redesigns. Incorporating bits and pieces of contemporary or vintage jewelry or
client heirlooms into a new and vibrant one-of-a-kind piece. Micaela's unique
collections can be viewed at RareBirdStudio.com.
Design for the Arts partners with Micaela on strategic marketing, branding, print
and Web design. Rare Bird recently updated its brand to feel more contemporary.
The logo and typography were modernized and colors were restyled to be cleaner
and more vibrant. The objective was to minimize design so that images of Micaela's
complex jewelry designs could shine.
The new site features a sliding photo gallery that beautifully showcases work
and is easier (and therefore more cost-effective) to update than a thumbnail-based
ILevel WebSITE / Ads / Postcards / Newsletter October 2009
ILevel is New York's premier art installation service, serving
clients from the Museum of American Folk Art to David Bowie.
Their site was beautifully designed, but needed a usability upgrade. Navigation
was renamed, point size increased and links were repositioned to optimize user
Ad Design | VIEW
AD For Placement in the New York Times
An animated ad campaign was created by Design for the Arts
to run in the New
York Times Arts & Design and Home & Garden sections.
Illustration used in the ad was featured on ILevel's homepage to reinforce
recognition for visitors from the New York Times.
Switching out wallpaper colors and patterns in future campaigns will create a
fun, yet distinctive and recognizable look, which can also be used to activate
Jones: One-Woman Show Tony Award® Winner June
Sarah Jones performs on Broadway, TV, film, and, most recently, TED and at the
White House. Her one-woman performance in Bridge & Tunnel (produced
by Meryl Streep) portrays a variety of vibrant multicultural characters. The
Tony® Award-winning play thoughtfully and humorously depicts the experience
of being an immigrant and was a popular critics' choice.
Designed for WordPress
by Design for the Arts, Sarah's
site features performance clips, press and video of appearances on Charlie Rose
and Studio 360, and a long list of organizations and causes that have benefited
from Sarah's involvement.
An online newsletter campaign was created, allowing Sarah
and her team to professionally and easily update
subscribers about news and events. The new system allows better email list management,
the ability to measure campaign results, automatic elimination of duplicate email
addresses and ensures that every newsletter is CAN-SPAM
Mind the Gear List Let's Hear the Session Stories February
Producer Brent Sigmeth has stories. He's participated in recording sessions with
everyone from Wilco to Nirvana. Design for the Arts wanted to create a different
kind of online experience for this site, one that went beyond the typical gear
and client lists.
Once shared over a late night cocktail, a few of Brent's session stories can
now be read— and will continue to be posted—online. The site features
a 10-page Mojo spread about a Nirvana recording session with Steve Albini. It
was Brent's first day of work at Pachyderm studios.
Brent, who is also a writer, shares Session
Stories that are humorous and remarkable, from advising Sebastian Bach on
whether or not he should be Van Halen's new lead singer, to recording a live
version of Doug Kershaw's "Louisiana Man," a song that, in it's original
version, was broadcast back from the moon by the Apollo 12 mission.
for Thinking People Smart Plumbing January 2009
Pipe Dream Plumbing works with residential and commercial properties to maintain,
repair and upgrade plumbing and fixtures. They take pride in handling modern
or vintage fixtures with care and preserving the integrity of homes or businesses
when restoring fixtures or making upgrades.
Design for the arts designed the Website and lead the development of a Helpful
Tips section that shares information about frequent homeowner mistakes. For example,
letting cats drink from a slow dripping tap, can cause damage over time.
The brand emphasizes Pipe Dream's penchant for getting the job
done right and leaving a clean space after the job is done. A witty and intellectual
attitude goes a long way to set Pipe Dream Plumbing apart from the hundreds
of other local competitors.
Branding for Local CafÉ September 2008
Kopplin's is a small café that serves the best coffee in town.
People often missed the tiny storefront with no sign,
even when walking by. Design for the Arts designed a vibrant
logo that can now be seen in the bay window, on the door and as a lighted,
mounted sign above the entrance. The storefront
exterior was painted to match the new brand and color palette.
signs were designed for to allow for frequent (and affordable)
updates to menu items. After a few collaborative brainstorms,
we came up with a solution: a 3-tiered gallery of frames for
Coffee, Tea, and More. Menus in square frames hang along the
wall where customer lines form. It makes it easy for customers
to read, and share
details on origin and process notes.
Menus and Website were designed for cross-talk. The menus are
updated quarterly with Kopplin's newsletter
Good Taste. Newsletter headlines are featured on the
menu and prompt customers to get online to read
the full articles.