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Featured
Projects
Browse through the latest projects to see what
Design for the Arts has been up to. |
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RICHARD
BARLOW
WEBSITE DESIGN
January 2010
Visual artist Richard Barlow creates beautiful, conceptual and collectible
work. From silver-leaf landscape imagery from popular and obscure album covers
to studies of bromides, horizons and trees, Richard's work is both visually and
intellectually compelling. Richard's contemporary artwork can be viewed at RBarlow.net.
Design for the Arts created the website, logo and branded the downloadable CV. |
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Rare
Bird Jewelry
Sliding Photo Gallery / Brand update
November 2009
Jewelry designer Micaela Clark is best known for her repurposed jewelry and heirloom
redesigns. Incorporating bits and pieces of contemporary or vintage jewelry or
client heirlooms into a new and vibrant one-of-a-kind piece. Micaela's unique
collections can be viewed at RareBirdStudio.com.
Design for the Arts partners with Micaela on strategic marketing, branding, print
and Web design. Rare Bird recently updated its brand to feel more contemporary.
The logo and typography were modernized and colors were restyled to be cleaner
and more vibrant. The objective was to minimize design so that images of Micaela's
complex jewelry designs could shine.
The new site features a sliding photo gallery that beautifully showcases work
and is easier (and therefore more cost-effective) to update than a thumbnail-based
gallery. |
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ILevel
Web Usability Optimization
October 2009
ILevel is New York's premier art installation service, serving
clients from the Museum of American Folk Art to David Bowie.
Their site was beautifully designed, but needed a usability upgrade. Navigation
was renamed, point size increased and links were repositioned to optimize user
experience.
Ad Design | VIEW
AD
For Placement in the New York Times
An animated ad campaign was created by Design for the Arts
to run in the New
York Times Arts & Design and Home & Garden sections.
Illustration used in the ad was featured on ILevel's homepage to reinforce
recognition for visitors from the New York Times.
Switching out wallpaper colors and patterns in future campaigns will create a
fun, yet distinctive and recognizable look, which can also be used to activate
specific markets. |
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Sarah
Jones: One-Woman Show
Tony Award® Winner
June
2009
Sarah Jones performs on Broadway, TV, film, and, most recently, TED and at the
White House. Her one-woman performance in Bridge & Tunnel (produced
by Meryl Streep) portrays a variety of vibrant multicultural characters. The
Tony® Award-winning play thoughtfully and humorously depicts the experience
of being an immigrant and was a popular critics' choice.
Designed for WordPress
by Design for the Arts, Sarah's
site features performance clips, press and video of appearances on Charlie Rose
and Studio 360, and a long list of organizations and causes that have benefited
from Sarah's involvement.
An online newsletter campaign was created, allowing Sarah
and her team to professionally and easily update
subscribers about news and events. The new system allows better email list management,
the ability to measure campaign results, automatic elimination of duplicate email
addresses and ensures that every newsletter is CAN-SPAM
compliant. |
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Never
Mind the Gear List
Let's Hear the Session Stories
February
2009
Producer Brent Sigmeth has stories. He's participated in recording sessions with
everyone from Wilco to Nirvana. Design for the Arts wanted to create a different
kind of online experience for this site, one that went beyond the typical gear
and client lists.
Once shared over a late night cocktail, a few of Brent's session stories can
now be read— and will continue to be posted—online. The site features
a 10-page Mojo spread about a Nirvana recording session with Steve Albini. It
was Brent's first day of work at Pachyderm studios.
Brent, who is also a writer, shares Session
Stories that are humorous and remarkable, from advising Sebastian Bach on
whether or not he should be Van Halen's new lead singer, to recording a live
version of Doug Kershaw's "Louisiana Man," a song that, in it's original
version, was broadcast back from the moon by the Apollo 12 mission. |
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Plumbing
for Thinking People
Smart Plumbing
January 2009
Pipe Dream Plumbing works with residential and commercial properties to maintain,
repair and upgrade plumbing and fixtures. They take pride in handling modern
or vintage fixtures with care and preserving the integrity of homes or businesses
when restoring fixtures or making upgrades.
Design for the arts designed the Website and lead the development of a Helpful
Tips section that shares information about frequent homeowner mistakes. For example,
letting cats drink from a slow dripping tap, can cause damage over time.
The brand emphasizes Pipe Dream's penchant for getting the job
done right and leaving a clean space after the job is done. A witty and intellectual
attitude goes a long way to set Pipe Dream Plumbing apart from the hundreds
of other local competitors. Recently an independent contractor, Pipe Dream Plumbing
is quickly growing, adding 2 new employees within the first year
of business. |
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Kopplin's
Branding for Local CafÉ
September 2008
Kopplin's is a small café that serves the best coffee in town.
People often missed the tiny storefront with no sign,
even when walking by. Design for the Arts designed a vibrant
logo that can now be seen in the bay window, on the door and as a lighted,
mounted sign above the entrance. The storefront
exterior was painted to match the new brand and color palette.
in-café
signs were designed for to allow for frequent (and affordable)
updates to menu items. After a few collaborative brainstorms,
we came up with a solution: a 3-tiered gallery of frames for
Coffee, Tea, and More. Menus in square frames hang along the
wall where customer lines form. It makes it easy for customers
to read, and share
details on origin and process notes.
Menus and Website were designed for cross-talk. The menus are
updated quarterly with Kopplin's newsletter
Good Taste. Newsletter headlines are featured on the
menu and prompt customers to get online to read
the full articles. |
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DESIGN
FOR THE ARTS