Strategy
A Holistic Approach to Contemporary Design

Design for the Arts offers strategic planning to support your project goals.

Integrated Design
Move beyond good design into good decision making. Design for the Arts can help you connect the dots through a variety of mediums, including Web, print, advertising, events, collaboration, press and/or PR. Making informed decisions on strategy can raise public image, help you find new client bases and create new business networks. Design for the Arts helps you achieve this through research, staying up to date on marketing trends and helping clients find new ways to connect in the community.

Web
Developing user-friendly navigation and architecture is one of many Web development best practices in usability. Creating layouts that are functional, fast-loading , maintain visual heirarchy and serve project objectives are just a few ways that Design for the Arts meets usability standards.

Print & Design
Strengthening brand is a great way to influence how people think about your organization. To this end, a consistent and coherent visual and written message should be conveyed through all marketing materials, from print to Web. Brochures and ads should include incentive for your existing and potential client-base to take action. whether it's making a phone call, attending an event or visiting a Web site to see the latest newsletter. Details like this can make or break an advertising initiative.

Copy
What message is being conveyed through your copy? Is it clear, consistent and free of errors? It helps to have an expert proofread & edit—from the consumer perspective. Design for the Arts offers this service and works with a variety of copywriters for larger writing or editing projects.