Create a Visual Story

Illustration & Branded Elements

All businesses begin with a logo, but it’s through story, messaging, and identity that the brand begins to feel authentic and memorable. Brand elements can be created in a variety of approaches, from unique illustration that is hand-drawn or digitally-rendered to stock illustration that captures an existing look and feel that can be recolored or integrated into existing artwork.

Illustration Feature

Met Council Environmental Services
Sustainable Landscapes Restoration Project

Design for the Arts is working with MCES to illustrate and design communications materials for their Sustainable Landscape Restoration Project. This multi-year plan will incorporate pollinator gardens, bee lawn, and native prairie plantings into Met Council’s properties throughout seven counties in the Twin Cities region. The project’s signature image —an ink-drawn illustration, digitally-colored and refined—features an American Goldfinch and the endangered Rusty-Patched Bumble Bee, along with two of the bees host plants—wild geranium and butterfly milkweed.

Illustration Feature

Foxglove Market

Local flora drawings with just the right attitude.

Illustrated Elements

Ink-drawn and vectorized illustrated elements are a trademark feature of Foxglove Market’s identity. This hand-drawn approach resonates with owner Christine’s mission for selling exclusively local, chemical-free flowers and flora. Her model for reducing impact is creating waves nationally toward an environmentally-conscious floral trend.

The “Harvested Here” icon, along with thoughtfully-crafted messaging, connects the Foxglove Market mission with customers that support the value of local and chemical-free.