Movement & Message

The Art of Storytelling

I love telling stories with motion. The subtle tweaking between each transition has the power to create memorable micro experiences. When the timing and rhythm sync up, animation and motion become beautiful storytelling tools.

 

• Motion Graphics for Video
• Animated Gifs for Email Campaigns
• Animated MP4 Ads for Instagram, Facebook, & Social Media

 
 
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Animation Feature

Adopt-a-Drain

A Project of Hamline University

Leaves and garbage that collect in storm drains pollute waterways. Adopt-a-Drain’s ask is simple: residents commit 5 to 15 minutes twice a month to clean a storm drain and track what they remove. This easy community action improves the health of waterways.

A Campaign to Increase Community Participation

 
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Process

Intention/Action: Inspire community members to sign up at Adopt-a-Drain to clean a storm drain on their street.

Pivot: An alternative to reaching drain adopters at the cancelled State Fair.

Challenge/Opportunity 1: Many parents are looking for safe and easy ways to engage their kids at home during the pandemic.

Challenge/Opportunity 2: With the challenges of 2020, people are looking for ways to get involved in their communities from home.

Incentive: Refer a friend and both people will receive a tote bag.

Shared Vision: 3 messages were crafted to engage distinct individuals in the community: parents, kids, and activators.

  • Take a Break and Do a Good Deed

  • Be a Hero In Your Neighborhood

  • Anyone Can Be a Friend to the Earth

Roles: Design, animation, brand stewardship with collaborative work on concept and messaging

Partners: Social media specialist and public education and outreach