Design in Place & in the Space
Signs & Displays
Enliven Spaces & Places
Retail Signage, Exhibits & Interpretive Signs
In retail, studio, gallery, or museum settings, signs and exhibits are an invitation to experience. Integrating intentional, impactful design into a physical space strengthens public interaction, community engagement, education, and memorable experiences.
Signs & Displays
Exterior Bracket Signs
Raised-Lettering for Walls
Door & Window Decals
Event or In-Space Signs
Banners & Yard Signs
Mobile Store & Vehicle Wraps
Visualize & Imagine
Assessment of Environment (Interior + Exterior)
Measurement of Key Areas + Snapshots
Mock Up of Sign or Display Design in the Space
Vendor Communication & Team Building
Concept with Intention with A Sign fabricator
From imagining possibilities to vendor selection and quote acquisition, I help clients bridge communication and navigate big and small details that inform what we design. We work together to understand design goals and determine size, materials, and other meaningful decisions affect the quality, cost, and efficiency of the project. Design with intention reduces waste, improves efficiency, and helps us discover opportunities to lessen cost.
In order to imagine creative decisions, I measure and photograph the space, then provide mock ups that use approximate scale to help us visualize how it will come together.
Interpretive Sign
Met Council’s Sustainable Landscape Program
Design for the Arts worked with the senior outreach coordinator to develop materials for the Sustainable Landscape Program — an initiative that extends to seven counties throughout the Twin Cities. The project raises awareness about the benefits of prairie landscapes to improve water quality, reduce erosion, and support wildlife. This work included setting design standards for communication materials and signs as well as designing templates for fact sheets, postcards, event boards, boundary signs, and permanent interpretive signs.
Signature Illustration
I collaborated with team members and field experts to create and refine copy with the goal of educating residents about benefits and timelines for establishing native plantings, bee lawn, and prairie, woodland, and wetland habitats. Adhering to Met Council’s brand standards, I designed templates for the Sustainable Landscapes Program that contractors will use to create materials for each installation site. One of the highlights of this project was creating a signature illustration for the program and a set of ecosystem illustrations for permanent interpretive signs, installed at each location as landscapes are established.
Met Council’s Sustainable Landscape Program Signature Illustration: American goldfinch, rusty-patched bumble bee, big bluestem, wild geranium, butterfly weed.
Interpretive Sign (36” × 48”)
Trumpeter swans, American goldfinch, rusty-patched bumble bee. Prairie: Purple coneflower, big bluestem, wild geranium, butterfly weed. Bee-lawn: Dutch white clover, creeping thyme. Wetland: Sensitive fern, horsetail, ostrich fern. Woodland: Red oak, white oak.
As a Minnesota Master Naturalist volunteer, I referenced trusted resources for Minnesota native plant and flowers to create a suite of illustrations. We met with local landscape installation team leaders and received guidance from an expert in the nation’s largest ecological restoration company to ensure that themes, messaging, and installation details aligned with the vision of the project. Installed on site as each landscape is established, these interpretive signs highlight how plant diversity and native plantings contribute to clean water and ecosystem resiliency.
Wellness Clinic Sign
Selby Acupuncture
During a building renovation at their St. Paul clinic, a reception sign was designed to increase brand visibility for Selby Acupuncture inside the historic building of indoor shops. Business is thriving, so after expanding to a second location in Edina, the reception sign was recreated for the new clinic, with some adjustments to fit the new space. Working together for over a decade, we have worked together on product packaging, brochures, in-clinic signs, event banners, gift certificates, website, email campaigns, and more.
Exterior Signage
Storied Owl Books
This local, brick & mortar independent bookseller opened in Highland Park, St. Paul in 2019. It was an honor to help Marcus and Amy shape the brand, from font selection and bookmark design to exterior signs. After photographing several angles of their storefront, I was able to show them a mock up of the store with a new paint color and make recommendations for sign placement and size. The careful measuring and thoughtful planning for exterior signs and window decals were key in welcoming the public to this beautifully-curated bookstore.
